Say It So They Listen
Most people hate to get up in front of others to give a presentation, but there is a simple way to stop the nervousness, keep your train of thought, and impress your audience.
And “What’s in it for me?” is the first thing anybody thinks the instant you start talking. Not “What do you have to say” but “What can it do for me?” You need to be ready with the answer. And because you’re competing with everyone else for “think time,” you usually get just one shot. If you blow it? Opportunities vanish, networking grinds to a halt, and productivity crumbles. Your message must meet the needs of whomever you’re talking to. Whether you’re trying to get your point across in a meeting, over the phone, in an email – to clients or colleagues – you need to Say It So They Listen.
My book gives you 5 smart steps to show you how to:
Get your point across immediately and effectively – no matter who you’re talking to
Target exactly who your listeners are and what they want to hear
Ask yourself the critical questions that will make or break your message every time
Create a no-fault approach before walking into any meeting or sending any email
Use a proven fill-in-the-blanks strategy to lead your listener to the solution you offer
Identify and avoid information overload, the leading cause of self-sabotage
Know when to use visuals, which ones, and why
Anticipate objections and control Q & A sessions, in a group or one-on-one
Master a powerful personal presence to get key decision makers on your side
Download the complete Say It So They Listen book jacket cover.